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This paper describes how research, with the use of technology, can be applied to various decision-making processes throughout the production and marketing stages of real estate. A traditional construction company developed a new marketing approach by...

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003
Authors: Lena Gilchrist, Britt-Marie Eriksson, Olof Eriksson
Company: Ipsos MRBI
March 30, 2003